| Property |
Detail |
| Hair type |
Afro-textured, ethnic, coarse, porous, hard-to-manage hair · Blonde hair safe |
| Damage level |
1–3 / 5 |
| Longevity |
6–8 months |
| Nourishment |
★★★★4 / 5 |
| Shine |
★★★★★5 / 5 |
| Application by |
Licensed salon professionals only |
| Origin |
Brazil · Professional use |
Ideal for clients who want
Maximum straightening power on resistant textures · Deep structural repair and moisture restoration · Mirror-like shine with long-term frizz control
🛡️Formaldehyde-free formula
⏱️6–8 months longevity
🇧🇷Professional Brazilian formulation
About VIURE Keratin Macadamia
VIURE Keratin Macadamia is a high-performance professional keratin treatment designed for extreme straightening and deep restoration of coarse, porous, ethnic, and Afro-textured hair. This formaldehyde-free Brazilian formulation delivers 6–8 months of sleek, controlled results while rebuilding moisture balance and structural integrity. Salon professionals rely on VIURE EXPERTISE Gloss Macadamia STEP 2 for clients with resistant curl patterns who demand maximum smoothing power without compromising hair health.
The treatment works by penetrating deep into the hair fiber with hydrolyzed keratin and a concentrated blend of macadamia oil, shea butter, and avocado oil—three powerhouse lipids that fill damaged areas, rebuild weakened keratin bonds, and reduce porosity. This active mechanism smooths and realigns the cuticle layer, creating a polished, reflective surface while maintaining natural softness and flexibility throughout the hair shaft.
What this treatment does
- Delivers extreme straightening on coarse, ethnic, and Afro-textured hair with complex curl patterns
- Rebuilds keratin bonds weakened by chemical processing, heat damage, and environmental stress
- Fills porous areas along the hair shaft with fatty acids from macadamia, shea, and avocado oils
- Reduces breakage and improves elasticity by restoring moisture balance and structural strength
- Aligns the cuticle for mirror-like shine and a sleek, glossy finish that lasts 6–8 months
- Maintains softness and flexibility despite powerful straightening action
- Creates long-term frizz control and manageability on hard-to-tame textures
Frequently asked questions
How long does VIURE Keratin Macadamia last?
VIURE Keratin Macadamia provides 6–8 months of straightening and frizz control with proper aftercare.
Is VIURE Keratin Macadamia safe for colour-treated hair?
Yes. The formaldehyde-free formula is safe for colour-treated and blonde hair, and will not alter existing colour.
What hair types is VIURE Keratin Macadamia best for?
This treatment is specifically formulated for coarse, porous, ethnic, and Afro-textured hair with resistant curl patterns that require maximum straightening power.
The result
Ultra-smooth, radiant hair with salon-quality straightness and a silky, luxurious feel. Resistant textures become manageable, glossy, and frizz-free for 6–8 months—without sacrificing softness or structural strength.
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