| Property |
Detail |
| Hair type |
Dense, thick, coarse, curly, and resistant hair; suitable for ethnic, mixed, normal, and colour-treated hair |
| Damage level |
1–3 / 5 |
| Longevity |
5–6 months |
| Nourishment |
★★★★★5 / 5 |
| Shine |
★★★★★5 / 5 |
| Application by |
Licensed salon professionals only |
Ideal for clients who wantSmooth, disciplined hair · Lasting frizz and volume control · A sleek, glossy, manageable finish
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About Maxwell TOTAL Keratin
Maxwell TOTAL Keratin is a strong keratin straightening treatment built for dense, thick, coarse, and resistant hair that resists conventional smoothing. It relaxes stubborn curls, disciplines excessive volume, and aligns the hair fibre without compromising its integrity. The result is a sleek, polished, and far more manageable finish, even on highly textured or previously colour-treated strands that have proven difficult to control in the chair.
Inside the fibre, a complex of eleven amino acids rebuilds internal structure and improves elasticity, while restoring the hair’s moisture balance. Argan oil and palm oil deliver deep nourishment, softness, and luminous shine, and Guarana and Spirulina extracts revitalize weakened strands to build resistance. Together they form a protective film that locks in alignment and seals the cuticle for a smooth, durable finish.
What this treatment does
- Relaxes stubborn curls and modifies strong, resistant curl patterns
- Controls excessive volume for a disciplined, easy-to-manage shape
- Rebuilds internal hair structure using an eleven-amino-acid complex
- Restores moisture balance to dry, coarse, over-processed strands
- Seals the cuticle to lock in luminous shine and a polished finish
- Reinforces the hair fibre to improve elasticity and lasting frizz control
How to use
- Wash the hair once or twice with a clarifying shampoo to remove buildup and prepare it for treatment.
- Blow-dry the hair thoroughly until completely dry.
- Apply the keratin (Step 2 product) evenly in a thin layer over each strand, keeping it off the roots for best results.
- Let the product process for 20–30 minutes to penetrate the hair structure, adjusting the time to hair texture.
- Do not rinse.
- Blow-dry the hair 100% until fully dry.
- Seal the treatment with a flat iron at the appropriate temperature, adjusted to the level of hair damage.
Frequently asked questions
What does Maxwell TOTAL Keratin do?
It is a strong keratin straightening treatment that relaxes curls, controls volume, and rebuilds the hair fibre for a sleek, glossy, and far more manageable finish.
How is this treatment applied?
It is applied by a licensed professional on clean, dry hair in thin sections, processed for 20 to 30 minutes, blow-dried fully, then sealed with a flat iron at a temperature matched to the hair’s condition.
What hair types is it best for?
It works best on dense, thick, coarse, curly, and resistant hair, including ethnic, mixed, normal, and colour-treated types that need strong curl modification.
The resultHair feels dramatically smoother and lighter, falling into a sleek, disciplined shape that catches the light. Frizz disappears, strands glide through the fingers, and styling becomes effortless — leaving a polished, salon-fresh finish that feels strong, soft, and beautifully manageable from root to tip.
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