| Property |
Detail |
| Hair type |
Medium to thick curls · Colour-treated · Porous hair |
| Damage level |
1–4 / 5 |
| Longevity |
6–8 months |
| Nourishment |
★★★★★5 / 5 |
| Shine |
★★★★★5 / 5 |
| Application by |
Licensed salon professionals only |
| Origin |
Brazil · Professional use |
Ideal for clients who want
Medium-to-strong straightening with visible repair · Extended frizz control that lasts months · Smooth, natural movement without stiffness
📦Ships across Canada
⏱️6–8 months longevity
🇧🇷Professional Brazilian formulation
About VIURE Keratin Definitive
VIURE Keratin Definitive is a professional keratin treatment engineered for complete hair restoration and medium-to-strong straightening across all hair types, including colour-treated and porous textures. This rinse-out formula delivers 6–8 months of frizz control, structural repair, and high-gloss shine, with results visible during application. Built on professional-grade Brazilian formulation technology, it offers extended manageability for curly, textured, and chemically processed hair.
The patented Viure Complex works with shea butter and fatty amino acids to penetrate the cortex, rebuilding weakened keratin bonds while smoothing and sealing the cuticle layer. Antioxidants and essential omegas—Omega-6, 7, and 9—fortify the fiber against environmental damage and breakage. This dual-action mechanism delivers immediate smoothing at the surface while restoring elasticity and tensile strength from within.
What this treatment does
- Delivers medium-to-strong straightening with natural movement and flexibility
- Rebuilds keratin structure in chemically processed and porous hair
- Smooths and aligns the cuticle to reduce frizz and increase light reflection
- Penetrates deep into the cortex using fatty amino acids and the Viure Complex
- Fortifies hair fiber with Omega-6, 7, and 9 to prevent breakage
- Maintains colour integrity while enhancing shine and manageability
- Provides 6–8 months of extended control with a rinse-out application
Frequently asked questions
How long does VIURE Keratin Definitive last?
Results last 6–8 months with proper aftercare, maintaining smoothness, shine, and frizz control throughout the treatment cycle.
Is VIURE Keratin Definitive safe for colour-treated hair?
Yes. The formula is designed to preserve colour integrity while delivering smoothing and repair benefits to chemically processed hair.
What hair types is VIURE Keratin Definitive best for?
Medium to thick curls, colour-treated hair, and porous textures that require both straightening and structural repair.
The result
Smooth, strengthened hair with mirror-like shine and natural movement. Frizz is eliminated, curls are relaxed to a controlled, polished finish, and manageability extends for 6–8 months. Hair feels silky, resilient, and visibly healthier.
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