AMIKA – Normcore Signature Shampoo – 275 ml

Normcore Signature Shampoo by amika

Sulfate-free, vitamin-rich, and packed with superfruit power — your signature to soft, nourished hair.

Normcore Signature Shampoo is a gentle, sulfate-free cleanser designed to nourish, soften, and condition your hair without stripping it of moisture. Infused with nutrient-rich sea buckthorn and coconut acid, this shampoo delivers 7x more conditioning* and leaves your hair feeling clean, hydrated, and healthy — every wash.

Why You’ll Love It

• 7x more conditioned hair* when used with Normcore Conditioner
• 94% agree: cleanses gently without stripping moisture**
• Rich, creamy lather: powered by coconut acid for a luxurious wash
• Packed with sea buckthorn: omega-7, vitamin C + A, and antioxidants for scalp and hair health
• Sulfate-free + safe for color-treated hair

How to Use

1. Massage a quarter-sized amount into wet hair, focusing on the roots.
2. Double cleanse: first to remove buildup, second to let the nutrients work their magic.
3. Rinse thoroughly. Follow with Normcore Conditioner or Soulfood Nourishing Mask for best results (sold separately).

Key Ingredients

• Coconut Acid: provides gentle cleansing, lather, and softening benefits
• Sea Buckthorn: omega-rich superfruit with vitamins and antioxidants to nourish and protect

Full Ingredient List

Water (Aqua/Eau), Sodium Cocoyl Isethionate, Cocamidopropylamine Oxide, Cocamidopropyl Hydroxysultaine, Glycol Distearate, Coconut Acid, Sea Buckthorn Oil, Glycerin, Sodium Isethionate, PEG-150 Distearate, and more. (Please refer to the packaging for the latest ingredient list.)

Safety Information

Avoid contact with eyes. For external use only.

*Clinically proven when used with conditioner as a system. **Based on a consumer home test with 51 participants.